High Rock Lager Gets a Sleek New Look

Nassau, Bahamas – The Bahamian Brewery and Beverage Company recently re-launched their High Rock Lager, inclusive of a new design on all bottles and boxes.  The first location for the re-launch was Van Breugel’s, Charlotte Street, due to the wide variety of customers that visit that particular location and the great relationship that the Bahamian Brewery has with them.  “Freddy and his staff tasted the High Rock and fell in love with it,” said Gerrard Sawyer, High Rock Brand Manager. “We were thrilled to be able to start our holiday launch here and paint the street ‘green’ tonight!”

In celebration of the High Rock launch, Van Breugel’s changed their restaurant colour from blue to green, and outfitted the restaurant with High Rock paraphernalia.  Sawyer added, “High Rock is the premium brand in our beer portfolio and we wanted the look of the cans, bottle and cases to speak to this.  When you look at this new bottle you feel like you are getting a premium product.”

In addition to the product launch party, customers enjoyed a High Rock tasting at the Cricket Club and Manny’s Pub over the weekend.  These events are only the start to the High Rock re-launch, as more events will be held to bring High Rock to the masses, including the Brewery participating in this year’s BNT Jollification festival.

Lynden Johnson, Sales and Marketing Manager at Bahamian Brewery and Beverage Company noted, “We are very excited about High Rock’s new packaging.   Tonight has been a wonderful evening and we thank Van Breugel’s for their warm welcome and the large crowds for supporting our event.”

Johnson continued, “Everyone spoke highly of the brand and I would encourage all who enjoy a full body beer to taste High Rock premium lager.  We have lots of events coming up to give our customers a chance to taste the new High Rock and we are sure there’s one that’s right for you.”

“Since the re-launch, many people have commented that High Rock is by far the best lager in the market, and that they have fallen in love with it,” said Sawyer. The launch party at Van Breugel’s included a live band and a DJ who played all the right music. 

Bahamian Brewery and Beverage will to continue to do tastings at Jimmy's Wines and Spirits locations, as well as many local bars, restaurants and liquor stores.  The public is encouraged to follow the news about High Rock on Facebook at "High Rock Lager" and to see great pictures from the events.  For your next taste mark December 23rd in your calendar and join the Brewery team at Jollification and enjoy a nice ice cold High Rock.

Created by:Barefoot Marketing
Date created:November 19, 2013